the worst ad EVER

I pride myself on being one of the worst graphic designers on earth, and also a poor excuse for a copywriter. So when Mollie asked me to make an image to go in an email announcement for the store opening, this is what I submitted:



Of course it got a fail for poor taste. The Yellow Ennui Face (now known as "Thompkins") is my alter ego, so he has to be socially inept and uncouth... just like me.

Mollie cleaned up the copy for normal human consumption and released it:


A true hack is never appreciated in his time.

Cor! what's that now?

Beneath the cool shade of a tree (that has found within itself the kindness and decency to provide such an amenity) somewhere along a pleasant and charming street in a sweet, but just shy of dandy, neighborhood in Brooklyn borough...



...there is a swath of glass and a wooden door.

Starting in the Fall (of this year: two-thousand-ten, yes) it will be the home of Everbrite Mercantile Company.

In that store will you will find an array of sundries and curiosities that will tickle your imagination, fill your heart with yearning, and hopefully precipitate a flurry of impulse-driven consumerism that would put a "Real" Housewife to shame.

Or sit a while and chat with Mollie Dash, whiling away the afternoon discussing the fascinating minutiae of the Brooklyn indie fashion/style/design scene whilst enjoying a cup of espresso, the both of you attempting your best ironic impression of those upper class Ladies Who Lunch.

Anyway. A store comin' at ya, in real bricks and mortar and wood.

I'll drink to that.

- andfriend